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PRIVACY POLICY
Last updated: September 27, 2022
INTRODUCTION
This Privacy Policy describes how Pride Manufacturing Company LLC d/b/a GATHR Outdoors (collectively, “GATHR”) collects and uses Personal Information about you through the use of our Services, and through email, and other electronic communications between you and GATHR.
GATHR, and its Affiliates (“GATHR”, “We” or “Us”) wants you to be familiar with how we collect, use and disclose information. This Privacy Policy (our “Privacy Policy”) describes our practices in connection with information that we collect through:
This Privacy Policy does not apply to information collected by:
Collectively, we refer to the Websites emails, and offline business interactions as the “Services.”
If you do not agree with our policies and practices, your choice is not to use our Services. By accessing or using this Website, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see the “UPDATES TO THIS PRIVACY POLICY” Section of this Privacy Policy). Your continued use of our Websites after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.
DATA CONTROLLER, DATA PROTECTION OFFICER, AND REPRESENTATIVE
GATHR is the data controller of the Personal Information you provide through the Services. At this time, GATHR is not required to appoint a Data Protection Officer or a representative. GATHR will update this Privacy Policy if it does.
At this time, GATHR is not required to appoint a Data Protection Officer or a representative in the EU, and has elected not to do so. GATHR may be contacted in any manner set forth below in the “CONTACT INFORMATION” Section of this Privacy Policy.
GATHR AFFILIATES
GATHR Affiliates includes all GATHR subsidiaries and affiliates.
GATHR subsidiaries and affiliates include, but are not limited to: Pride Manufacturing Company LLC, PrideSports, MacNeill Pride Group Corporation, Softspikes, LLC, Argon Technologies, Inc. (d/b/a KLYMIT), Rightline Gear LLC, GCI Outdoor LLC, ORCA Coolers, WaterPort LLC, and Cascadia Vehicle Tents LLC (“Affiliates”).
INFORMATION WE COLLECT ABOUT YOU AND HOW WE COLLECT IT
We collect different types of information about you, including information that may directly identify you, information that is about you but individually does not personally identify you, and information that we combine with our other users. This includes information that we collect directly from you or through automated collection technologies.
“Personal Information” is information that identifies you as an individual or relates to an identifiable individual, information that is about you individually, but does not identify you, and information about your internet connection, the equipment you use to access our Services and usage details. The Services collect Personal Information, including:
If you disclose any Personal Information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.
COLLECTION OF PERSONAL INFORMATION
We and our service providers collect Personal Information in a variety of ways, including:
We also use Closed Circuit TV cameras to collect and retain for a limited duration images of our customers in our stores for fraud detection, theft prevention and security.
LAWFUL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION
We have a lawful basis for our processing of your Personal Information, including processing for our legitimate interests (when balanced against your rights and freedoms), to fulfill our obligations to you under a contract with you, and required by law, and with your consent.
If you are in the European Union, the processing of your Personal Information is lawful only if it is permitted under the applicable data protection laws. We have a lawful basis for each of our processing activities (except when an exception applies as described below):
USE OF PERSONAL INFORMATION
We use your Personal Information for various purposes described below, including to:
We and our service providers use Personal Information that we collect about you or that you provide to us for the following purposes:
DISCLOSURE OF PERSONAL INFORMATION
We do not share, sell, or otherwise disclose your Personal Information for purposes other than those outlined in this Privacy Policy. We may disclose your Personal Information on a need to know basis, as listed below:
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction as long as the aggregated information does not relate to any identified or identifiable person.
We may also disclose your Personal Information as necessary or appropriate, in particular when we have a legal obligation or legitimate interest to do so:
SECURITY
Information transmitted over the Internet is not completely secure, but we do our best to protect your Personal Information. You can help protect your Personal Information and other information by keeping your password to our Websites confidential.
We seek to use reasonable organizational, technical and administrative measures to protect Personal Information within our organization. All payment transactions are performed by our third-party payment processor, who must comply with appropriate industry standards to protect your payment information.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we take security measures to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in any manner set forth below in the “CONTACT INFORMATION” Section below.
YOUR CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION
We strive to provide you with choices regarding the Personal Information you provide to us. We have created the following mechanisms to provide you with control over your Personal Information.
We do not control the collection and use of your information collected by third parties described above in the “DISCLOSURE OF PERSONAL INFORMATION” Section of this Privacy Policy. When possible, these organizations are under contractual obligations to use this data only for providing the services to us and to maintain this information strictly confidential. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.
Correct or update your information. If you would like to request changes to Personal Information that you have previously provided to us to ensure that it is complete, accurate, and as current as possible, please contact us by mail, email, or telephone using the “CONTACT INFORMATION” below. You can also review and change your Personal Information by signing into your account and visiting your "My Account" page. Please note that we may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect
Opt-out of email communications. If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by using the opt-out mechanism contained in each such email. Please allow 10 days for the change to take effect. Please note that if you opt-out of receiving marketing-related emails from us, we may still send you important administrative messages, from which you cannot opt-out.
Opt-out of text communications. You can opt-out of receiving further marketing text messages via the Messaging Service by responding to any of our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. By signing up via text, you agree to receive recurring automated marketing text messages from GATHR Mobile Alerts at the cell number used when signing up. Consent is not a condition of any purchase. Msg & data rates may apply. GATHR Mobile Alerts program is valid in the U.S. only.
Opt-out of physical mail communications. If you no longer want to receive physical mail or catalogs from us on a going-forward basis, please contact us by mail, email, or telephone using the "CONTACT INFORMATION" below.
Withdraw your consent and close your online account. To the extent that our processing of your Personal Information is based on your consent, you may withdraw your consent at any time by closing your GATHR.com account and removing your name from our marketing lists. Withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal, and will not affect the lawfulness of our continued processing that is based on any other lawful basis for processing your Personal Information. To exercise this option, please contact us by mail, email, or telephone using the "CONTACT INFORMATION" below.
Tracking Technologies and Advertising. Some content or applications, including advertisements, on our websites, are served by third parties, including advertisers, ad networks and servers, content providers, application providers, and social media sites. We may use "cookies", "web beacons" and other similar technologies to collect information in connection with our services and our advertisements. You may withdraw or change your consent at any time by selecting "Cookie Settings" in the Privacy & Compliance section of the website footer. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly
You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). We do not control third parties collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt-out of receiving targeted ads from members of the NAI on its website.
YOUR PRIVACY RIGHTS
The law in certain US states may provide their residents with additional rights regarding our use of your Personal Information. To learn more about any additional state specific rights that may be applicable to you, please see the privacy addendum that is attached to this Privacy Policy.
If you are a resident of any country within the EEA or the UK, please visit the GATHR Privacy Policies for your respective jurisdictions, for more information on your privacy rights and how to exercise them.
RETENTION PERIOD
We retain your Personal Information for as long as you keep your account open. In some instances, we may keep it after you close your account, for example we may keep it:
We retain Personal Information for as long as needed or permitted in light of the purpose(s) for which it was obtained and consistent with applicable law.
The criteria used to determine our retention periods include:
THIRD PARTY SERVICES
This Privacy Policy does not apply to information collected by third party websites that may be accessible through the Services.
This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.
In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Apple, Google, Microsoft, RIM, or any other social media platform provider, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Social Media Pages.
AUTOMATED DECISION-MAKING
We generally do not use your Personal Information with any automated decision-making processes that produce legal or similarly significant effects.
Our service providers may use techniques like machine learning (European law refers to this as “automated decision-making”) to help us improve our services. When our service provider uses such machine learning, it either: (1) still has a human being involved in the process (and so is not fully automated); or (2) uses machine learning in ways that do not have significant privacy implications, for example, reordering how apps might appear when you visit the online store (and so does not produce legal effects or similarly significant effects).
DO NOT TRACK SIGNALS
We may use automated data collection technologies to track you across websites. We currently do not honor do-not-track signals that may be sent by some browsers.
We also may use automated data collection technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. Because there is no standard for these signals at this time, we currently do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us.
USE OF SERVICES BY MINORS
Our Services are not intended for children under the age of 16 and children under the age of 16 are not permitted to use our Services. We will remove any information about a child under the age of 16 if we become aware of it.
The Services are not intended for individuals under the age of 16, and we do not knowingly collect Personal Information from individuals under 16. If you are under 16, do not register for Services, make any purchases through the Services or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from a child under 16, please contact us through our website at http://GATHR.com/contact-us-form or through email at privacy@GATHRoutdoors.com.
JURISDICTION AND CROSS-BORDER TRANSFER
We may process your Personal Information outside of your home country, including to or from the United States. When we transfer Personal Information outside of your home country, we provide appropriate safeguards to protect your Personal Information.
Your Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you understand that your information will be transferred to countries outside of your country of residence, including the United States, which may not or do not provide an equivalent level of protection for your Personal Information. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your Personal Information.
ADDITIONAL INFORMATION REGARDING THE EEA: Some non-EEA countries are recognized by the European Commission as providing an adequate level of data protection according to EEA standards (the full list of these countries is available here). Your Personal Information is transferred by GATHR to another country as permitted under applicable data protection law and provided that there are appropriate safeguards in place to protect your Personal Information. For transfers from the EEA to countries not considered adequate by the European Commission, we have put in place adequate measures to protect your Personal Information. You may obtain a copy of these measures by contacting us in accordance with the “CONTACT INFORMATION” Section of this Privacy Policy.
SENSITIVE INFORMATION
We generally do not request you provide and do not process any special categories of Personal Information.
GATHR does not ask you to provide, and we do not knowingly collect, any special categories of Personal Information from you. Unless we request it, we ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Services or otherwise to us.
THIRD PARTY PAYMENT SERVICE
We may disclose Personal Information to third-party payment processors. If you make a payment through the Services, your Personal Information is subject to the third party’s privacy policy.
We may use a third-party payment service to process payments made through the Services. If you wish to make a payment through the Services, your Personal Information will be collected by such third party and not by us, and will be subject to the third party’s privacy policy, rather than this Privacy Policy. We have no control over, and are not responsible for, this third party’s collection, use, and disclosure of your Personal Information. Your Personal Information is handled in accordance with applicable data protection law and in accordance with the payment processors’ privacy policies, which may be found at https://www.fisglobal.com/en/merchant-solutions-worldpay/worldpay-privacy-policy, https://www.shopify.com/legal/privacy, and https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_de/privacy.
UPDATES TO THIS PRIVACY POLICY
We will post any changes to our Privacy Policy on our Website. If we make material changes to our Privacy Policy, we may notify you of such changes through your contact information and invite you to review (and accept, if necessary) the changes.
We may change this Privacy Policy at any time. The “LAST UPDATED” legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website’s home page. If we materially reduce the protections we provide in this Privacy Policy, we will use reasonable efforts to notify you of the changes (e.g. by email to the email address specified in your account). Any changes will become effective when we post the revised Privacy Policy on the Services. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and reviewing this Privacy Policy to check for any changes.
CONTACT INFORMATION
Please feel free to contact us with any questions or comments you have about this privacy notice or our privacy practices.
If you have any questions, concerns, complaints or suggestions about this Privacy Policy, have any requests related to your Personal Information pursuant to applicable laws, or otherwise need to contact us, please contact us at:
GATHR OUTDOORS
3287 Franklin Limestone Rd., Suite 301
Antioch, Tennessee 37103
Phone 615-864-8877
https://www.gathroutdoors.com/contact
Because email communications are not always secure, please do not include credit card or other sensitive information in your emails to us.
GATHR PRIVACY NOTICE FOR CALIFORNIA RESIDENTS
Effective Date: September 27, 2022
Last Reviewed on: September 27, 2022
This Privacy Notice for California Residents supplements the information contained in GATHR’s Privacy Policy that this is attached to and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice. We may update this Privacy Notice for California Residents as necessary and in the event of changes in the CCPA.
INFORMATION WE COLLECT
Our Website and your participation in GATHR’s discount programs, collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“Personal Information”).
CATEGORIES OF PERSONAL INFORMATION GATHR HAVE COLLECTED IN THE PRECEDING 12 MONTHS:
CONSUMERS. Pursuant to the CCPA, we are providing the following chart detailing which categories of Personal Information about California residents (other than employees, job applicants, contractors, dependents or beneficiaries) we collect, disclose, and/or sell.
Category of Personal Information |
Collected? |
A. Identifiers, such as name, contact information, IP address, and other online identifiers. |
Yes |
B. Personal information categories listed in the California Customer Records statute, such as name, address, telephone number, bank account number, credit card number, or debit card number, some of this information may overlap with other categories. |
Yes |
C. Commercial information, such as transaction information and purchase history records of products considered or other purchasing or consuming histories or tendencies. |
Yes |
D. Internet or network activity information, such as browsing history and interactions with our website. |
Yes |
E. Geolocation data, such as device location. |
Yes |
F. Audio, electronic, visual, similar information, such as call and video recordings. |
Yes |
G. Professional or employment-related information. |
Yes |
H. Characteristics of protected classifications under California or federal law, such as sex, age, and marital status. |
No |
I. Biometric information, such as fingerprints and voiceprints. |
No |
J. Education information subject to the federal Family Educational Rights and Privacy Act, such as student records. |
No |
K. Inferences drawn from any of the Personal Information listed above to create a profile about, for example, an individual’s preferences and characteristics. |
Yes |
EMPLOYEES AND JOB APPLICANTS. In addition to the Personal Information listed above, we also collect and disclose the following Personal Information from employees, independent contractors, owners, directors, officers and job applicants, as well as their emergency contacts, dependents and beneficiaries, for purposes of operating, managing, and maintaining our business, managing our workforce (including recruitment), and administering benefits:
Category of Personal Information |
Collected? |
A. Identifiers, such as Social Security numbers and other government-issued ID numbers; |
Yes |
B. Personal information, as defined in the California customer records law, such as health and health insurance information |
Yes |
C. Characteristics of protected classifications under California or federal law, such as race, religion, national origin, disability, request for leave, citizenship and immigration/work authorization status; |
Yes |
D. Professional or employment-related information, such as information relating to references, CV, details of qualifications, human resources data and data necessary for benefits and related administration services; and |
Yes |
E. Education information subject to the federal Family Educational Rights and Privacy Act, such as student records. |
Yes |
Personal information does not include information that is: (a) publicly available information from government records; (b) deidentified or aggregated consumer information; or (c) certain information excluded from the scope of CCPA.
CATEGORIES OF SOURCES FROM WHICH GATHR HAS COLLECTED PERSONAL INFORMATION:
USE OF PERSONAL INFORMATION
WE MAY USE OR DISCLOSE THE PERSONAL INFORMATION WE COLLECT FOR ONE OR MORE OF THE FOLLOWING BUSINESS PURPOSES:
GATHR will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
SHARING PERSONAL INFORMATION
GATHR may disclose and sell your Personal Information to a third party for one or more business purposes. When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.
We share your Personal Information with the following categories of third parties:
Disclosures of Personal Information for a Business Purpose:
In the preceding twelve (12) months, GATHR has disclosed the following categories of Personal Information for a business purpose:
We disclose your Personal Information for a business purpose to the following categories of third parties:
Sales of Personal Information:
In the preceding twelve (12) months, GATHR has sold the following categories of Personal Information for a business purpose:
We sell your Personal Information for a business purpose to the following categories of third parties:
YOUR RIGHTS AND CHOICES
The CCPA provides California residents with specific rights regarding their Personal Information. This section describes your CCPA rights and explains how to exercise those rights.
Access Request Rights
You have the right to request that GATHR disclose certain information to you about our collection and use of your Personal Information over the past 12 months for the above business and commercial purposes. To submit an access request, see the Section “Exercising Access and Deletion Rights.” Once we receive and confirm your verifiable consumer request, we will disclose to you:
Deletion Request Rights
You have the right to request that GATHR delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless certain exceptions apply. To submit a request to delete, see the Section “Exercising Access and Deletion Rights.”
Exercising Access and Deletion Rights
To exercise the access and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Personal Information Sales Opt-Out
To opt out of sales of your Personal Information email us at privacy@GATHRoutdoors.com.
NON-DISCRIMINATION
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
NOTICE OF FINANCIAL INCENTIVE
GATHR may offer you certain loyalty and rewards programs that may be considered financial incentives program under the CCPA, which can result in different prices for GATHR products and merchandise, such as our military and first responder program. Eligible members of our discount programs may save a discount off of eligible products, the details of which will be provided at the time you sign up for the program, if you are eligible. Participation in our discount programs is voluntary, and requires your prior opt in consent. If you elect to participate, you may do so through the “My Account” page or by performing certain voluntary interactions with our Website. While we will not discriminate against you for exercising your rights under CCPA, if you request deletion of your data, any accumulated points will be deleted and you may not have access to continued discounts and benefits of membership. You may cancel membership at any time, subject to certain restrictions.
GATHR requires minimal Personal Information in order to provide the price discounts to eligible participants, including the following categories of Personal Information: identifiers, California customer records Personal Information categories, professional and employment-related information as further detailed in the Section “INFORMATION WE COLLECT” above. GATHR uses the Personal Information of eligible participants to provide the discounts and to further our business in accordance with our Privacy Policy. The value GATHR receives from our discount programs (and its incidental collection of consumer Personal Information) includes the profits generated by, and the consumer good will and consumer relationship established through, the offering of the GATHR discount programs, and taking into account the costs to GATHR to provide and maintain our discount programs. The value will be disclosed to you at the time you sign up for the applicable program.
If you elect to participate, you may find out more about the specific terms of your participation in the GATHR discount program by requesting this information from us at privacy@GATHRoutdoors.com
OTHER CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our Website that are California residents and who provide Personal Information in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Information to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Information and the names and addresses of those businesses with which we shared your Personal Information with for the immediately prior calendar year (e.g. requests made in 2020 will receive information regarding such activities in 2019). You may request this information once per calendar year. To make such a request, please contact us by email at privacy@GATHRoutdoors.com.
(revised September 27, 2022)